But Juice really hasn’t hooked up with 2017 yet, has he?A “straight shooter” with Simpson’s legal baggage has the probability of self-inflicted wounds that no insurance company would touch. At least some prison guards could better prevent grenades like that going off during these last nine years of his insulated rehab assignment.What’s the next sort of unforgivable and ironic emoticonic mess that the long-ago USC and NFL star is bound to step into without an offensive line there to block for him?Dr. Harry Edwards, during one of the many hours of post-trial coverage Thursday, admitted his concern for Simpson was “getting his hands” on a Twitter account.“What sounds good at 2 o’clock in the morning in response to what somebody has sent him may not look so good in a headline in the news the next day,” the eminent sports sociologist warned. “He’s going to have to be very careful about this new social media that he has no experience with.” No worries.Simpson also revealed to the probation panel that, in addition to exerting his power of mediation with other inmates, and acting as the commissioner of the local softball league, he took a computer course as part of his rehabilitation process so he could better communicate with his kids.Now, people on Facebook who actually “like” him can become his friend.So, what does this “send” button do again?Is hope a good thing?When Simpson starts knifing his way back through modern-day society, the first thing his support unit might want to expose him to is a Netflix account so he can put “The Shawshank Redemption” on an endless loop.Maybe he never understood why Al Cowlings kept mailing a poster of Rita Hayworth, but at least consider the chance there is some cash in a tin can buried under a rock wall somewhere that will lead to a private beach in Mexico where the end of days can be spent paparazzi free.“You would like his public chapter to close,” ESPN columnist Howard Bryant was also saying. “But there’s not a level of authenticity there (in his TV parole testimony) that would make you suggest he’s anything but what we’ve seen.“The best way for him to have a redemptive story, if there is one, is to be authentic. But the O.J. Simpson I saw (Thursday) was very much looking forward to being in the public eye.”Redemption doesn’t seem to be on the Ford Bronco navigation system. Besides, when has The Juice ever stopped drinking his own Kool-Aid?The latest evidence offered to the court of public opinion indicates he may more in redactive denial about life than Pete Rose.If Simpson once thought a media ambush was a nuisance, how will he completely misinterpret a situation when common folk stop him outside a grocery store to take an innocent selfie?Attention and adulation? It’s accumulating content that might be eventually used against him in a probation meeting.Just the kind of redemptive stuff Red never had to concern himself with in “Shawshank.”What are the odds?Latest odds from Bovada.lv: Will O.J. Simpson have his parole revoked before his release from prison? Yes is a 14/1 choice, with no at 1/100. What about a parole violation and a return to Nevada later within one year of a release? Yes is 5/1, with no at 1/10.Would O.J. be willing to bet against himself?Field of revenue streams?The Dodgers are fielding offers for anyone willing to cough up $12 million just for the naming rights to their field. No wonder. Daily turf and dirt maintenance, aside from watering the palm trees near the bullpen, can really be a hidden expense.But now that it’s out there, the team could use a damage-control way to frame this latest cash call.Aren’t we really talking about a need for seed money?Consider that a chunk of the current player budget is still committed to the departed Carl Crawford ($21 mil this season), or the rehabbing Scott Kazmir (a mere $17 mil) and even a $3.2 mil responsibility to take care of Matt Kemp’s current salary, even though he’s in L.A. this weekend helping to wreck their winning streak.Please understand, the Dodgers have some massive unforeseen costs this season. They are cultivating NL MVP candidate Cody Bellinger ($476,480), last year’s NL Rookie of the Year Corey Seager ($575,00) and unsung nightly hero Chris Taylor ($485,218). It all adds up.Team Guggenheim is entitled to find a title sponsor and spray-paint their logo on the grass somewhere to alleviate all this terrible burden.And based on its track record, the partnership will make a dignified choice, dodging any negativity that could stain the iconic brand already established.It’s not like they ever gave away both of the standard yellow foul poles to some overpriced Persian Gulf airline, right? Newsroom GuidelinesNews TipsContact UsReport an Error O.J. Simpson being O.J. Simpson, he really, really seemed to believe his latest assortment of unplayable lies as he emphasized to a Nevada parole board the other day that he “basically” has “spent a conflict-free life … I am not a guy who ever got in a fight on the street with the public of anybody” through his 70 years.Add to that, he’s convinced as “a pretty straight shooter,” there should be no concern of him having any troublesome in his gloveless hands after all that went into this robbery and kidnapping conviction.Nice coaching there, paid lawyer. All of that was in the “get out of jail” playbook? Apparently, it worked.Social media being social media, there’s this analogy that sports-talk show host Jim Rome once offered up: “Twitter is a loaded gun, with no safety, and it will go off.” And that’s just one of the lethal weapons to deal with in a towering inferno of electronic devices.